Each year NSW National Parks and Wildlife Service (NPWS) host over eight New Years Eve celebrations. In 2017 two of their exciting parties on Shark and Clark Islands required promotional material. My role was to create two different design concepts to reach their differing target markets, and at the same time the designs needed to act as a suite. Shark Island party was aimed at Millennials, looking to spend NYE in Sydney Harbour, listening to music by Adi Toohey whilst enjoying the dazzling midnight fireworks.
Tickets are available here: https://www.nationalparks.nsw.gov.au/things-to-do/events/new-years-eve-shark-island-party