Conceptual and aesthetic design of the bi-annual Inertia Summer Zine:
Inertia (Australia’s leading Independent music company) commissioned me to design their biannual, A5 zine, from front to back cover and everything in-between!
I sourced beautiful desert photography by Anthony Christie and combined it with my hand-drawn summery plants whilst working closely with Amelia Jenner at Inertia to create a relaxed and creative feel to showcase anecdotal content from Inertia's talent. Such celebrated artists included: The War On Drugs, Jack Ladder, Aphex Twin, Flying Lotus, Caribou, Royksopp, The Drums, Kucka, Meg Mac and more.
The zine was printed 20,000 times and was distributed throughout Australia (in music stores, bars, cafes, retail shops and at concert venues) in the lead up to the Summer festival season 2014-15.
For more information on this project, please contact me: firstname.lastname@example.org