Branding for NPWS NYE Shark Island Party

Each year NSW National Parks and Wildlife Service (NPWS) host over eight New Years Eve celebrations. In 2016 two of their exciting parties on Shark and Clark Islands required promotional material. My role was to create two different design concepts to reach their differing target markets, and at the same time the designs needed to act as a suite. Shark Island party was aimed at Millennials, looking to spend NYE in Sydney Harbour, listening to music by LUEN and Recess, with food by Butter and Thievery. See the work in progress and design precedents set-out below.

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