Saving Our Species’ visual identity & style guide

I was assigned the task of developing an initial, overall OEH brochure template that could be used by the OEH sub-brands, with a focus on how to work the OEH logo with an environment and heritage portfolio brand logo. We wanted to emphasise that the sub-brand was the lead in the publication, but a part of the environment and heritage portfolio. I worked with the freshly developed OEH website’s identity whilst a full re-brand of OEH publications was being organised. My brochure designs and guidelines were sent to an external design agency to build upon when designing the new OEH identity.

Simultaneously, I was tasked with creating design guidelines specifically for Saving Our Species, which had a $100m budget and required a set of guidelines in a hurry and prior to the finalisation of the OEH guidelines. They also needed a specific set that related to them directly and not a set of OEH agency-wide guidelines.

I took a photo-centric approach to the visual identity design. This involved creating blurred photographic textures for designers to use in certain parts of the layout. This meant there was less room for error when relying on branding assets and graphic interpretation of the brand guidelines. I provided a colour palette that spoke to the SoS logo and pre-existing design device. All designs were fully accessible and simple to use. An important component of the design process was the need to create templates that could be used by as many people as possible, as there are often times when non-designers have to create marketing collateral and publications that are delivered externally. 
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